What Brand Identity Design Covers

Visual foundations that make a brand consistent

A strong brand identity is not just a logo. It is a set of visual rules and assets that work together to make a business look consistent and intentional — across a website, social media, documents, marketing, and everywhere else the brand appears.

PixelFrame Studio works on the visual foundations: the colour palette, typography direction, logo refinement, graphic style and brand usage guidance that form the building blocks of a brand system.

All deliverables are agreed based on your project scope, business goals, and required use cases before work begins.

Logo direction and mark refinement
Colour palette with hex/RGB values
Typography system and hierarchy
Brand style guide document
Graphic motifs and pattern direction
Usage guidance for digital and print
Launch-ready brand assets

Brand assets designed to be used

Brand identity assets are created for actual use — not just to exist in a PDF. PixelFrame Studio structures deliverables around the contexts where your brand will actually appear.

DIGITAL

Website

Logo files, colour codes, fonts and direction for web use

SOCIAL

Social media

Profile image direction, cover graphics and content consistency

DOCUMENTS

Business documents

Brand colours and typography in proposals, decks and PDFs

PRINT

Print-ready assets

CMYK/print-safe versions and bleed-ready file formats where required

EMAIL

Email signature

Brand-consistent email signature direction and header design

MARKETING

Marketing materials

Brand system applied to social posts, banners and campaign assets

Ready to build your brand identity?

Start your brand identity design enquiry with PixelFrame Studio. Scope, deliverables and timeline agreed directly.